Natural Enzymatic Odor Elimination
The New Car Smell Premium Air Freshener & Odor Eliminator is a concentrated long lasting premium air freshener with natural enzymatic odor elimination properties to eliminate odor and reduce recurring odor. Use sparingly or dilute accordingly for superior air scents, and long lasting deodorizing ability.

What Esquire Magazine Had to Say
"Hundreds of different chemicals are contained in car-interior components," according to Jeff Gearhart, the Ecology Center's HeathCar.org research director. "They range from smells you would more commonly associate with paints and solvents to adhesives. It's really a complex chemical cocktail mixture from all these multiple sources that you smell floating around in the air."

The VP of Marketing for Chemical Guys, whose new-car air freshener is designed to mimic the new-car scent, notes, "If you go to a factory, you'll notice most people who assemble cars wear a mask. They have a mask because they're constantly made to smell the new-car smell. That smell is not necessarily healthy for you. Most of those odors are VOCs, volatile organic compounds. All of our fragrances are naturally derived, combined to emulate a new car smell without being bad for you."

What a new car smells like, as you read above, is tough to define. Most people associate a new car smell with happiness. Maybe they remember the first time their parents got a new car, and took long drives with them. Maybe they remember getting that first real job where they could afford to buy a new car for themselves. Either way, the smell is a happy one, and don't we all just want to be a little bit happier?

Also featured in Maxim Magazine's November 2013 Issue

Freshen Your AC System
The New Car Smell Premium Air Freshener & Odor Eliminator can be used in conjunction with flushing your vehicle's AC system.

Who Uses Air Fresheners
The New Car Smell Premium Air Freshener & Odor Eliminator is used by professionals, automakers, OEM's, hotels, hospitality, management companies, home owners, auto detailers, auto dealerships, janitorial companies and house cleaners worldwide. Professionals understand the importance of the proper smell in its intended environment, hence supplying their customers with a true new scent that lasts is why they turn to Chemical Guys Professional Products.

Where it Can be Used
Cars, boats, hotels, restaurants, outside, on carpets and upholstery and more. Use on carpet, seats, the trunk, air vents - anywhere that needs a new clean scent.